Yesterday I bought a new B-mobile SIM Card. I had been using Tashicell since it came into market. When mobile was first introduced in Bhutan, I used B-mobile. We did not have a choice then. It was in 2005 and we had to pay Nu 600 for just the sim card. There was not a single chhetrum of talk time with that. Having seen the mobile services in India, especially AirCell that had been giving free text messages to all countries, I felt deceived. I mean, it was like Bhutan Telecom wanted to force it down your throat. This is a very good example of market monopoly, I am sure.
I made the switch to Tashicell when it started giving free calls and text messages when it first started, and I stayed with them since then. Yesterday I decided to go back to B-mobile because all my family members use its service. Calls between Tashicell and B-mobile are more expensive than calls between the same service providers. This time, I had to pay just Nu 50. And it carried full talk time – which means, the sim card was basically for free. I remember Bhutan Telecom having reduced the price of their sim cards to Nu 75 after Tashicell came into market. This shows how important competition is. Anyway, I am not trying to make any kind of analysis. I was just surprised that in eight years, the price of the sim card for B-mobile has come down by more than 90%. This is good for the service users. But I still feel a little sad that they started with such high price.